Brand-linked draft
Associate content records with their brand and target accounts to retain working context.
Social Studio / Content workspace
Track the content lifecycle with brand-linked drafts, media, account targets and review steps.
PRODUCT VIEW
In Social Studio, a post is more than caption text. Its brand, target accounts, media files, content revision and review status are handled together. During preparation, the team assesses supported image or video items, cover selection and provider previews. Internal review and a customer-facing review link produce separate decision records. Knowing which revision was reviewed prevents an old approval from being carried over to new copy after the content changes.
FROM NEED TO OUTCOME
An image in one file, copy in a chat and approval in a separate message make it unclear which version is ready to publish. Provider-specific requirements can also be missed when several accounts are targeted.
Review content with its own brand and current revision. Keep preparation, internal approval, customer feedback and publishing visible so the team works on the same version.
STEP BY STEP
Select title, caption, target accounts and supported media, and assess them alongside brand rules.
Use internal review status and, where needed, a customer review link; reassess the revision created by a change request.
With appropriate permissions and provider conditions, move the approved version to immediate publication or scheduling and track every target result.
INSIDE THE MODULE
Associate content records with their brand and target accounts to retain working context.
Organize supported image, video and cover files, assessing size and format requirements for the relevant provider.
See version history and current review status without treating changed content as covered by an old approval.
In an authorized workflow, open a specific revision for customer review and retain feedback and change requests with the record.
Keep draft preparation distinct from submission to the provider, and verify account and timing in the publishing decision.
IN EVERYDAY WORK
The current version is reviewed; after customer feedback and internal approval are visible, an authorized person handles publication.
Scenarios are illustrative; they are not customer testimonials or measured performance claims.
KNOW WHAT IS INCLUDED
Professional includes 5 connected social accounts per workspace; Business includes 12. Available tools and actions depend on your role, account type and provider permissions.
YOUR QUESTIONS
No. Preparation, review and publication are separate steps requiring approval of the relevant version and appropriate publishing access.
The review decision belongs to a specific revision. When content changes, the current version’s review status must be reassessed.
RELATED WORKFLOW GUIDES
MODULES THAT WORK TOGETHER
Organize product and service names, descriptions, prices and commercial details in a catalog connected to quoting.
Organize brand rules, content preparation, review, calendars and connected social accounts in a shared workspace.
Arrange team access through workspace membership, existing roles, enabled modules and connection permissions.