FOCUS 01⊙
Social comments inbox
Sample communicationReview account and comment coverage.
Post and comment context
Read comments alongside their post, account and current sync information.
Social Studio / Facebook and Instagram comment tracking
Social inbox for supported comments and replies
Review supported post comments with owners, tags and CRM relationships, and manage reply preparation against permission status.
PRODUCT VIEW
See how it works.
Social Studio Inbox tracks comments on supported Facebook and Instagram posts. Post headings, available comments, last-sync status and provider limits are shown together. Teams can mark a thread open, in progress or resolved, and track work through suitable ownership, tags and links to CRM contacts, companies or opportunities. Preparing a reply and sending it to the provider have separate requirements; missing comment permissions or Page tasks remain visible.
EXPLORE THE PRODUCT
Sample viewSocial comments inbox
DK
About the conversationSample communication · 1 h
ED
Content reviewSample communication · 2 h
CY
Follow-up noteSample communication · 3 h
Social comments inbox / Sample record
About the conversation
Communication and record context
01Review account and comment coverage.
02Assign the work.
03Assess reply and result.
FROM NEED TO OUTCOME
Where this helps.
A question beneath a post may have no owner, or two people may respond independently to the same comment. Treating inaccessible comments as if none existed also hides real work.
WHAT YOU CAN WORK TOWARDS
See comment context, ownership and current access status together. Create a CRM task where appropriate to bring social engagement into the team’s follow-up routine.
STEP BY STEP
How to use it.
- 01
Review account and comment coverage.
Find the relevant Facebook or Instagram post and check permissions, last sync and the returned comment limit.
- 02
Assign the work.
Assign the thread to a suitable owner, add tags and link the required CRM record or task.
- 03
Assess reply and result.
Review the draft reply; proceed through the authorized workflow when sending readiness and permissions allow, and update work status.
INSIDE THE MODULE
What can you do?
FOCUS 02▤
Social comments inbox
Sample communicationAssign the work.
Owner and tags
Use suitable assignments and tags so the team knows who is responsible.
FOCUS 03↗
Social comments inbox
Sample communicationAssess reply and result.
Work status
Organize internal comment follow-up through open, in-progress and resolved states.
FOCUS 04◇
Social comments inbox
Sample communicationReview account and comment coverage.
CRM links and tasks
Connect comments to the relevant contact, company or opportunity, and move to a follow-up task where needed.
FOCUS 05⌁
Social comments inbox
Sample communicationAssign the work.
Reply readiness
Assess account connection, comment permissions and provider conditions while keeping the draft and sending decision separate.
IN EVERYDAY WORK
What it looks like in practice.
Handing an Instagram product question to the sales owner.
The comment is linked to its post and CRM opportunity; an owner and, where necessary, a task carry the work forward.
Scenarios are illustrative; they are not customer testimonials or measured performance claims.
KNOW WHAT IS INCLUDED
Plans, permissions and limits.
Professional includes 5 connected social accounts per workspace; Business includes 12. Available tools and actions depend on your role, account type and provider permissions.
- This is not a universal social DM inbox. The current screen focuses on supported Facebook and Instagram post comments.
- Returned comment counts and retained coverage depend on provider and data-retention rules.
- Sending replies requires the relevant role and readiness checks as well as connection and permissions.
YOUR QUESTIONS
About this feature.
01Can I read every network’s private messages here?+
The current screen is for supported Facebook and Instagram post comments and does not promise general cross-network private-message access.
02Are zero comments and a permission error the same?+
No. A successful sync with no comments is assessed separately from missing permission or a provider error.
RELATED WORKFLOW GUIDES
You may also need these features.
Social content preparationTrack the content lifecycle with brand-linked drafts, media, account targets and review steps.↗Brand libraryKeep brand name, website, logo, colors, connected accounts and graphic rules in a shared content-team record.↗Social publishing calendarReview plans using brand, account, provider, campaign and status filters, and preview eligible date changes.↗
MODULES THAT WORK TOGETHER
Explore related modules.
01↗02↗03↗
Customer relationships
Keep contact details, company relationships and past conversations in one shared record.
Tasks and Kanban
Organize work in lists and Kanban views, keeping customer follow-up visible with an owner and date.
Social Studio
Organize brand rules, content preparation, review, calendars and connected social accounts in a shared workspace.